- UI/UX Design
Date
2024
Client
Confidential (Education Sector)
Category
UI/UX Design
Location
Canada
This project was a conceptual design initiative for a higher education institution seeking to enhance its digital outreach. We were asked to deliver a user-focused, responsive landing page mockup tailored for a digital marketing program — with emphasis on UX clarity, strong calls-to-action, and a professional academic aesthetic.
Challenge & Solution
The goal was to craft a landing page that effectively communicates course value, drives user interaction, and aligns with brand identity. Our solution involved a clean, modular layout that highlights key content above the fold, supported by a sticky header, responsive form, and structured information architecture.
- Landing Page UX Design
- Responsive Design for Desktop, Tablet, and Mobile
- Adobe XD Mockup Delivery
- Typography & Branding Compliance
Our Process
Using an existing page as content reference, we reimagined the layout with a stronger visual hierarchy, intuitive flow, and optimized interaction points. We incorporated brand guidelines, crafted a modern header with clear CTAs, and added a helpful FAQ section — all designed with responsive breakpoints in mind.
Result Driven
The result was a compelling, conversion-oriented landing page mockup delivered in Adobe XD, featuring:
- Strategic content positioning for engagement
- Above-the-fold CTA & form visibility
- Visually balanced and mobile-first design
- Clear typographic structure using h1-h3 hierarchy
